A full-service digital communications company with a super local focus. Create or polish off your online presence. Move to the top of internet searches. Target your exact customers and get your message in front of them wherever they are. Tap into the remarkable selling power of social media. Let Rhode Island Media Group make online marketing easier to understand.
Create or enhance your online presence. Move to the top of internet searches. Target your exact customers and get your message in front of them wherever they surf. Tap into the remarkable selling power of social media
TARGETING
Geo/Demo/Contextual/Retargeting/Geofencing
$10 cpm, Minimum 50K impressions per month
HOW WE TARGET
WHAT IS SEARCH RETARGETING?
Enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Data captured while a user is searching is generally the most effective targeting data available. Advertisers are able to target prospects based on the searches they perform across the web.
WHAT IS SITE RETARGETING?
Targets users who have previously visited your site, while they are
visiting other sites across the web. Highly effective method of
converting site visitors into purchasers.
WHAT IS GEO FENCING?
The most advanced location based advertising technology powered by latitude and longitude data to target specific geographic areas. Enables customized targeting shapes and sizes For behavioral targeting and pinpoint precision For instant targeting.
WHAT IS PAY-PER-CLICK?
WEBSITE DESIGN
All Agreements for 18 months
5-7 page site $199 per month
10-20 page site $299 per month
TARGETED EMAIL CAMPAIGNS
Emails are an extremely cost effective way to communicate with prospective customers for events, sales, new location, annual reports, new product info, newsletters, looking for new customers and much more.
Our email campaigns:
Are Custom Made
Are Targeted to a specific market demographic with HUNDREDS of criteria to choose, helping clients reach their “ideal customer&rdquo
Can help clients reach as close as their own zip code, or as far as nationwide.
Are MEASURABLE. We can provide reporting on how many people opened the emails, and how many people clicked on them once they were opened. We can provide information about WHERE in the email readers clicked.
Outbound Emails Starting at $500 for 10,000 emails.
GET YOUR BUSINESS SEEN THROUGH THE SOCIAL MEDIA WORLD.
Social media is the new word of mouth. It's no coincidence that
businesses who engage their customers via social media grow faster than those who don’t. Now it’s easy to keep your loyal customers updated and gain new customers.
KEY FEATURES
• Custom solutions for your business needs:
“Do it Yourself” or “We do it all for You.”
• Access to comprehensive library of topics and content
• Increases brand visibility and website traffic
CREATION AND MANAGEMENT
• Facebook
• Instagram
The precision of digital with the impact of TV. Marketers can reach their ideal audience locally or nationwide based on consumer demographics, purchase behavior, financial profile, interests, online browsing behavior, location intelligence and more. Measured and optimized to true business outcomes ranging from online transactions to incremental foot traffic visits. CTV ads can be truly audience directed or the content can be shaped to meet individual campaign needs across the highest quality networks and shows.
The most customizable and scalable solution available to identify, reach and message specific households across any web connected device with any creative type. Access over 120 million address-level identity graphs to instantly activate digital campaigns utilizing 1st party data or curate unique household audiences by selecting from 700+ consumer data variables. Planning is easy with instant household and device counts and campaigns can be optimized to a broad range of desired outcomes. All complete with zip code +4 level reporting.
Deliver ads to the right audience based on location data at scale without sacrificing precision. Measure foot traffic visits across locations with real-time reporting on visit rates and visit lift from your campaigns. We use our own proprietary DMP for ingesting millions of unique privacy compliant time-stamped GPS coordinates daily from consumers’ mobile devices as they live, work and play. Our Geo-Fencing and Conversion Zone solutions set the standard for location-based marketing and measurement.
Advanced targeting capabilities give you the ability to reach your ideal consumer utilizing the most popular ad formats and video lengths. Detailed and transparent reporting gives marketers real-time feedback on video-specific performance metrics such as viewability, completion rate, mute rate and more. Beyond CTV, short form video has grown across publisher websites, mobile apps and social media.
Our audience-first display advertising solutions give marketers the ability to achieve increased performance, faster, with deeper campaign insights. Retarget website visitors or deliver ads to the right consumer at the right time utilizing our unique keyword-level behavioral targeting solutions. Reach consumers based on keywords they search or within the context of the subjects they are reading while online. Our platform allows you to bid, optimize and report on impressions and performance at a keyword-level.
Target, measure and report on social media ad campaigns. Marketers can plan and manage campaigns' budgets as well as the performance of their social media campaigns alongside their programmatic CTV, video, display, and native campaigns. Take advantage of a single interface with comprehensive visibility into campaign performance via unified reporting. We support all targeting and measurement capabilities that exist within Facebook & Instagram.
• 1.2 million average monthly page views
• 180,000+ users each month
• Each user spends 2 min. per visit on thewesterlysun.com
• 600,000+ page views from people on their mobile devices
• 600,000 page views from people on their desktop computers